Sachin Tendulkar as Brand Ambassador did not promote tobacco and alcohol

Sachin Tendulkar says there are no shortcuts.

Sachin Tendulkar did not promote tobacco and alcohol as Brand Ambassador in his three decades as an inspiring ad icon. He says that he tried to find solutions to challenges with the help of people he trusted, and he would advise the same. 'Take that extra step, don't give up.' 'There are no shortcuts.'
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"... "One thing my father told me... Try not to promote tobacco and alcohol. So those are the two things I stayed away from," he said at the final day of a three-day summit organised by International Advertising Association (India chapter) here as part of its silver jubilee celebrations. ..."
"... The three-day summit --held under the theme of 'What's Coming Next' --brought together the best minds in marketing and advertising, as well as icons who have been part of the growth of many brands."

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