Thursday, October 8, 2015

Maggi Noodles on damage control mode make comeback attempts.

 Nestle seeks a clean chit after ban, and reaches out.
Nestle released videos on its YouTube for the consumers as part of attempts to retain its customers. This follows the setting aside of a ban by the Bombay High Court on August 13, 2015 which the Food Safety and Standards Authority of India (FSSAI) had imposed on June 5. The Court asked for testing at three separate laboratories certified by National Accreditation Board for Testing and Calibration Laboratories (NABL). The FSSAI had asked Nestle to immediately withdraw all nine variants of Maggi noodles, calling them “unsafe and hazardous” for human consumption.
"... three short videos on its official YouTube channel Meri Maggi as it tries to keep the brand alive ..."
"... did not say how much Nestle plans to spend. Typically, Nestle India is a low spender on advertising, with just about 4-5% of revenue allocated for advertising and promotions since 2010, according to its annual reports.
Now, it could increase advertising and promotions spending to about 7%, according to ..."
"... In the minimalistic and simple advertisements, all three protagonists articulate their longing with the key message: “kab wapas aayega yaar? (When will it be back, mate?)”.
The videos from Nestle’s stable with the hashtag #WeMissYouToo is in response to Maggi’s fans who have released numerous short videos with hashtags such as #MaggiInaSoup, #MaggiKeSideEffects, #WeMissYouMaggi. ..."

Nestle's Maggi Noodles attempt a comeback after FSSAI ban
- - Twitter handle @MaggiIndia - - McCann WorldGroup India - - advertising - - marketing - - promotions - -

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