Support Digital India Page by Facebook had a code. Clandestine pitch for Internet.org?

 Facebook used Digital India to promote Internet.org, true that is? If not, what's that "code"?

Internet.org is a Facebook project which supposedly subsidises internet data for people in places where data access is expensive and relatively not affordable. This, however, contradicts the principles of net neutrality. According to Net neutrality equal treatment should be accorded to all internet traffic and no priority should be given to an entity or company based on payment to content or service providers such as telecom companies. Did Facebook use the Digital India Campaign to clandestinely pitch for or promote its Internet.org Project? Internet.org is in clash or contradiction with net neutrality. Look at the code in the image.
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"... with many users changing their profile pictures to support the cause.
It was all going well. Our tri-coloured flag. A cause to support. A feel good profile picture. Until a small ‘code-block’ in Facebook’s ‘support Digital India page’ showed these words -- ‘Internet.org’. Once that was spotted, users went berserk.
People posted questions, drew conclusions, developed conspiracy theories around those few lines of code on many social media platforms, including Facebook. All those discussions revolved around one question - ‘Is Facebook using Digital India campaign as a mask for promoting Internet.org?’
Facebook, however, rejected the allegations, saying ..."

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Find this at http://www.hindustantimes.com/social-media/did-fb-use-digital-india-campaign-to-promote-internet-org/story-7L4E3EcX69XO3IjMny6ATN.html.